Each Watchbrick timepiece is a curated Seiko mod, designed with intent.
Our Story
Watchbrick was founded by Eric — an Australian watch enthusiast turned modder — who now runs the brand from his workshop in Hong Kong.
What started as a personal passion soon became a design philosophy:
To elevate Seiko mods into collectible, wearable pieces with personality.
Each Watchbrick timepiece reflects Eric’s background as both a collector and a perfectionist — built not in factories, but by hand, in limited runs, for those who care about the details.
This isn’t about mass production.
It’s about individuality — one watch at a time.
The Watchbrick Values
Built with Intent
We don’t mod for fun. We mod with purpose — every dial, every bezel, every lume is chosen to create a cohesive, wearable piece.
No Mass Production
We build in small batches only. Each release is limited to preserve uniqueness and collector value.
Powered by Seiko
At the heart of every Watchbrick build is a genuine Seiko NH movement — regulated, tested, and trusted.
Designed for Collectors
Every Watchbrick mod is meant to be worn, admired, and passed on. We build watches for people who care about watches.